Who we are. MapVisualizer is provided by Planimator AB, corporate ID no. 556537-2132, Sweden. Questions about privacy: mattias@planimator.se.
Your account. To provide the service we process your email address (sign-in and service notifications), your credit balance and usage records, and support correspondence. Sign-in is by one-time email code or Google sign-in — we never store passwords.
The data you upload. Logistics data you import (locations, addresses, flows, tariffs) is yours. We process it only to provide the service, under the Data Processing Agreement below — for that data your organisation is the controller and Planimator is the processor.
Where data lives. Your data is stored in the EU (Supabase, AWS eu-west-1, Ireland), and the application runs its server functions in Stockholm, Sweden (Vercel). Two features send specific data further, only when you use them:
The full sub-processor list, with safeguards, is in Annex B of the DPA.
Analytics & cookies. Our public pages use Plausible — cookieless, privacy-friendly analytics that build no personal profiles. We set no advertising or tracking cookies. The app stores your sign-in session in your own browser, which is what keeps you logged in.
Retention & deletion. Account data is kept while your account is active. When an agreement ends, customer data is deleted or anonymised within ninety (90) days (see the Terms §6.5 and DPA §10). You can ask us to delete your account and data at any time by emailing mattias@planimator.se.
Your rights. Under the GDPR you can request access to, rectification or erasure of your personal data, restriction or objection to processing, and data portability. Contact us at the address above; you also have the right to lodge a complaint with your supervisory authority (in Sweden: Integritetsskyddsmyndigheten, IMY).
These Terms & Conditions are written to be read. They govern the use of MapVisualizer and apply together with the Customer's Order and the Data Processing Agreement. We have kept them as short and clear as we can while still covering what matters.
1.1These General Terms & Conditions (the "Terms") apply between Planimator AB, corporate ID no. 556537-2132, Sweden ("Planimator", "we") and the customer identified in the Order (the "Customer", "you").
1.2The "Agreement" consists of: (a) the Order (a signed offer or order form), (b) the Data Processing Agreement (the "DPA"), and (c) these Terms. In case of conflict, the documents apply in that order, except that the DPA prevails on matters of personal data processing.
1.3The "Service" means MapVisualizer, Planimator's cloud-based tool for logistics network visualization, analysis and optimization, accessed via web browser, including related support.
2.1The Service is provided in the following plans:
2.2The exact functionality of each plan at any time is described in the Service. Planimator may introduce additional plans and decides in which plan or plans new functionality is placed.
2.3Functionality included in the Customer's plan remains included in that plan throughout the Customer's current subscription period. The content of the Customer's plan is never reduced during an ongoing period.
2.4New functionality released within the Customer's plan is included in the subscription at no additional charge.
2.5The Free plan is provided as a free service and may be modified, limited or discontinued at any time. Sections 8.4 and 9 apply to paid plans only.
3.1The Service is developed continuously in accordance with Planimator's product strategy. Decisions on the roadmap, priorities and design rest solely with Planimator.
3.2Customer suggestions are welcome. Where a suggestion fits the product strategy, Planimator may — at its sole discretion and without obligation — implement it as part of the Service.
3.3The Customer grants Planimator the right to freely use ideas, suggestions and feedback provided in connection with the Service, without restriction, obligation or compensation. Functionality developed on the basis of such feedback is part of the Service, is owned by Planimator and may be offered to all customers.
3.4Customer-specific work — for example integrations to the Customer's own systems or data sources — is not part of the subscription. Planimator may, but is not obliged to, offer such work under separate written quotes. Such work is invoiced separately and does not otherwise affect the Agreement.
4.1Certain assist features consume third-party services and therefore run on "Credits": currently AI-assisted data import, geocoding of addresses, and road distance calculation. Planimator may make further features Credit-based where they drive direct third-party or infrastructure costs (for example compute-intensive optimization runs).
4.2The Service is designed so that Credits are never required: each Credit-based feature has a manual or built-in alternative, such as using the structured import template, entering coordinates manually, or using straight-line distances.
4.3One (1) Credit corresponds to SEK 10 when purchasing Credits. Usage is charged in Credits per the rate card current at the time of use (the "Rate Card"), available in the Service. The Rate Card may be adjusted with effect for future usage, for example when underlying supplier prices change.
4.4Credits included in a package are granted at the start of each contract year and are valid until the end of that contract year. Purchased top-up Credits are valid for twelve (12) months from purchase. Credits have no cash value, are non-refundable, and unused Credits lapse without compensation when they expire or when the Agreement ends.
4.5Top-up Credits can be ordered by the Customer's Master User (section 9.1) and are invoiced in connection with purchase, unless otherwise agreed.
5.1Paid licenses are personal and issued to named users. An account may not be shared. The Customer may reassign a license to another named individual, for example when an employee changes role or leaves.
5.2The Customer is responsible for its users, for keeping login credentials confidential, and for all activity under its accounts. Suspected unauthorized use must be reported to Planimator without undue delay.
5.3The Customer may not (a) resell, sublicense or make the Service available to third parties, (b) reverse engineer, copy or create derivative works of the Service except as permitted by mandatory law, (c) use the Service in violation of applicable law or to store or transmit unlawful or infringing material, or (d) perform load testing or security testing of the Service without Planimator's prior written consent.
6.1"Customer Data" means data uploaded to or created in the Service by or for the Customer, including analysis results and reports. The Customer owns its Customer Data.
6.2The Customer grants Planimator the right to host, process and display Customer Data as needed to provide and support the Service, in accordance with the Agreement and the DPA.
6.3The Customer is responsible for the accuracy, quality and lawfulness of Customer Data and for having the right to upload and use it in the Service.
6.4Planimator may use aggregated and anonymized usage information — which does not identify the Customer or any individual — to operate, analyze and improve the Service.
6.5The Customer can export Customer Data from the Service during the subscription and for thirty (30) days after the end of the Agreement. Planimator deletes or anonymizes Customer Data within ninety (90) days after the end of the Agreement, except where retention is required by law.
7.1Where Planimator processes personal data on the Customer's behalf, the DPA applies.
7.2The Service is built on established infrastructure providers. As of June 2026: database and data storage with Supabase, hosted in the EU (AWS eu-west-1, Ireland; SOC 2 Type 2 and ISO 27001 certified, with encryption of data at rest and in transit), and application delivery via Vercel, with serverless functions executed in Stockholm, Sweden (arn1) and no customer data stored at rest.
7.3AI-assisted features: when the Customer uses AI-assisted import or other AI features, the relevant content is processed by Anthropic under its commercial terms (for EEA customers contracted via Anthropic Ireland, Limited). Under those terms, Anthropic does not use such content to train models and applies limited retention. This processing takes place only when the Customer actively uses an AI feature.
7.4Geocoding: when the Customer uses the geocoding feature, the addresses concerned are sent to the geocoding provider (currently Google) in order to return coordinates. Such transfers take place only when the feature is used.
7.5The current list of sub-processors, and the process for changing it, is set out in the DPA.
8.1Planimator provides the Service with commercially reasonable skill and care and aims to keep it available around the clock. Planned maintenance is, where practical, carried out outside Swedish business hours and announced in advance.
8.2The Service depends on third-party providers, currently including Supabase, Vercel, Anthropic and Google. Disruptions at these providers can affect the Service, and Planimator does not control their availability.
8.3No specific uptime level is guaranteed, and downtime does not entitle the Customer to refunds, price reductions, damages or service credits, except as set out in section 8.4.
8.4Sole remedy: if the Service, for reasons within Planimator's control, is unavailable to a material degree for more than ten (10) consecutive business days, the Customer may terminate the affected subscriptions with immediate effect by written notice. In that case, Planimator refunds prepaid fees for the remaining, unused part of the subscription period. This is the Customer's sole and exclusive remedy for unavailability of the Service.
9.1The Customer designates one primary contact (the "Master User"). Planimator provides support by email and phone to the Master User on Swedish business days. Planimator aims to respond within one (1) business day; response and resolution times are ambitions, not guaranteed service levels.
9.2Reasonable onboarding assistance — getting started and initial guidance on data import — is included for paid plans.
9.3Training, workshops and other professional services are not included in the subscription and may be offered separately in accordance with section 3.4.
10.1Fees are set out in the Order. Unless stated otherwise there, subscription fees are invoiced annually in advance, and Credits in accordance with section 4.5. All prices are exclusive of VAT.
10.2Payment terms are thirty (30) days net from invoice date. On late payment, Planimator may charge interest in accordance with the Swedish Interest Act (1975:635) and statutory reminder and collection fees.
10.3If payment of a material amount is overdue, Planimator may suspend access to the Service until payment is made, after written notice and a fourteen (14) day cure period. Suspension does not affect the Customer's obligation to pay.
10.4Planimator may adjust prices with effect from the next renewal by written notice at least sixty (60) days before the start of the new period. If the Customer does not accept the adjustment, the Customer may cancel the Agreement effective at the end of the current period in accordance with section 11.1.
11.1The subscription term is stated in the Order. Unless stated otherwise, the initial term is twelve (12) months from the start date and is automatically renewed in twelve (12) month periods, unless either party cancels in writing at least thirty (30) days before the end of the current period.
11.2Either party may terminate the Agreement with immediate effect if the other party (a) commits a material breach of the Agreement and fails to remedy it within thirty (30) days of written notice, or (b) enters into bankruptcy, liquidation or company reorganization, or is otherwise insolvent.
11.3On termination, access to the Service ends. Section 6.5 (data export and deletion) and provisions that by their nature are intended to survive (including sections 3.3 and 12–16) continue to apply.
11.4Except as expressly stated in the Agreement (sections 8.4 and 11.2), prepaid fees are not refunded.
12.1Planimator owns all rights, including intellectual property rights, in and to the Service, its software, design, documentation and all improvements and further developments. No rights are transferred to the Customer beyond the limited right of use granted in the Agreement.
12.2The Customer receives a non-exclusive, non-transferable right to use the Service during the subscription term, for its internal business purposes, in accordance with the Agreement.
13.1Each party shall keep confidential the other party's information that is marked as confidential or that a reasonable person would understand to be confidential — including Customer Data, business plans and pricing — and use it only to fulfil the Agreement.
13.2This does not apply to information that is or becomes publicly available without breach of the Agreement, was already lawfully known to the receiving party, is independently developed, or must be disclosed by law or by order of a court or authority (in which case the other party is informed, where permitted).
13.3The confidentiality undertaking applies during the term of the Agreement and for three (3) years thereafter — and for Customer Data, for as long as Planimator holds it.
14.1MapVisualizer is a decision-support tool. Its outputs — visualizations, cost calculations, optimization results and reports — depend on the data, parameters and assumptions provided by the Customer, and on modelling simplifications inherent in any analytical tool.
14.2The Customer is responsible for reviewing and validating outputs before relying on them, and for all business decisions made wholly or partly on the basis of the Service.
14.3The Service is provided "as is" and "as available". Planimator does not warrant that the Service is free from errors or interruptions, or that outputs are accurate, complete or fit for a particular purpose.
15.1Neither party is liable to the other for indirect or consequential loss, including loss of profit, loss of anticipated savings, loss of business or goodwill, or loss resulting from business decisions made on the basis of outputs from the Service.
15.2Planimator's total aggregate liability under the Agreement for all claims is limited to the fees paid by the Customer under the Agreement during the twelve (12) months immediately preceding the event giving rise to the claim.
15.3The limitations in this section do not apply in cases of intent or gross negligence, or to liability that cannot be excluded or limited under mandatory law.
15.4A claim must be notified to the other party in writing without undue delay and no later than twelve (12) months after the party became aware, or ought to have become aware, of the circumstances on which the claim is based; otherwise the right to make the claim is forfeited.
16.1Neither party is liable for failure to perform its obligations (other than payment obligations) caused by circumstances beyond its reasonable control, such as war, terrorism, natural disasters, fire, decisions by authorities, pandemics, labour disputes, general failures of electricity or communication networks, or failures of subcontractors caused by such circumstances. If such a circumstance persists for more than sixty (60) days, either party may terminate the affected parts of the Agreement.
17.1Planimator may update these Terms. Material changes are notified at least thirty (30) days in advance and take effect at the next renewal, unless an earlier date is required by law. If a material change is to the Customer's significant disadvantage, the Customer may cancel the Agreement with effect from the date the change takes effect.
17.2Neither party may assign the Agreement without the other party's consent (not to be unreasonably withheld), except that Planimator may assign it to a group company or in connection with a merger, acquisition or transfer of business.
17.3Planimator may use subcontractors and remains responsible for their work as for its own. Sub-processors of personal data are governed by the DPA.
17.4Formal notices under the Agreement are given in writing by email to the contact persons stated in the Order (for Planimator: mattias@planimator.se).
17.5The Agreement constitutes the parties' complete regulation of its subject matter. If a provision is found invalid, the remaining provisions remain in force and the provision is adjusted to the minimum extent necessary.
18.1The Agreement is governed by Swedish substantive law.
18.2The parties shall first attempt in good faith to resolve disputes through discussions between senior representatives. Disputes that cannot be so resolved are settled by Swedish general courts, with the District Court of Gothenburg (Göteborgs tingsrätt) as first instance.
1.1This Data Processing Agreement (the "DPA") forms part of the Agreement between Planimator AB, corporate ID no. 556537-2132 ("Planimator"), and the Customer regarding the MapVisualizer service (the "Service").
1.2For personal data contained in Customer Data, the Customer is the controller and Planimator is the processor under Regulation (EU) 2016/679 (the "GDPR"). Terms such as "personal data", "processing", "controller" and "processor" have the meaning given in the GDPR.
1.3In case of conflict between this DPA and other parts of the Agreement, this DPA prevails with respect to the processing of personal data.
2.1Planimator processes personal data on behalf of the Customer only to provide, support and improve the Service in accordance with the Agreement, and otherwise only on documented instructions from the Customer, unless processing is required by EU or member state law to which Planimator is subject (in which case Planimator informs the Customer of that legal requirement before processing, unless prohibited by law).
2.2The subject matter, duration, nature and purposes of the processing, and the categories of data subjects and personal data, are described in Annex A.
2.3The Customer is responsible for the lawfulness of the personal data it submits to the Service and for ensuring an appropriate legal basis for the processing. The Customer shall not submit special categories of personal data (GDPR Article 9) to the Service.
3.1Planimator ensures that persons authorized to process the personal data have committed themselves to confidentiality or are under an appropriate statutory obligation of confidentiality.
4.1Planimator implements appropriate technical and organizational measures in accordance with GDPR Article 32, taking into account the nature of the processing, including: encryption of data in transit (TLS) and at rest; logical, role-based access controls; separation of customer data at the application level; backups; and use of infrastructure providers with certified security programs (such as SOC 2 Type 2 and ISO 27001).
4.2Planimator may update these measures over time, provided that the overall level of security is not reduced.
5.1The Customer grants Planimator a general authorization to engage sub-processors for the processing of personal data. The sub-processors engaged at the date of this DPA are listed in Annex B.
5.2Planimator informs the Customer at least thirty (30) days before adding or replacing a sub-processor, by email or via the Service. The Customer may object on reasonable data protection grounds. If the parties cannot find a solution, the Customer may terminate the parts of the Agreement that cannot be provided without the new sub-processor, in which case Planimator refunds prepaid fees for the remaining, unused part of the subscription period for the terminated parts.
5.3Planimator imposes data protection obligations on its sub-processors that are essentially equivalent to those in this DPA, and remains responsible to the Customer for the sub-processors' performance.
6.1Customer Data is primarily stored within the EU/EEA (see Annex B). Where a sub-processor processes personal data outside the EU/EEA, Planimator ensures that the transfer is covered by an adequate transfer mechanism under Chapter V of the GDPR — such as the EU Standard Contractual Clauses or an adequacy decision — as implemented in the sub-processor's data processing terms.
7.1Taking into account the nature of the processing, Planimator assists the Customer with appropriate technical and organizational measures to respond to data subject requests (such as access, rectification and erasure) and with the Customer's obligations under GDPR Articles 32–36. If a data subject contacts Planimator directly, Planimator refers the request to the Customer.
7.2Assistance that requires significant effort beyond the functionality of the Service may be charged at Planimator's reasonable then-current rates, where permitted by law.
8.1Planimator notifies the Customer without undue delay after becoming aware of a personal data breach affecting Customer Data, and provides the information reasonably available to Planimator to support the Customer's obligations under GDPR Articles 33–34, supplemented as further information becomes available.
9.1Planimator makes available to the Customer the information reasonably necessary to demonstrate compliance with this DPA — primarily through documentation and summaries of third-party certifications and audit reports for the infrastructure used.
9.2Where such information is insufficient, the Customer may, at its own cost and with at least thirty (30) days' written notice, conduct an audit no more than once per year, during business hours, without disrupting operations and subject to confidentiality. Audits of sub-processors are satisfied through the sub-processors' certifications and audit reports.
10.1The Customer may export Customer Data in accordance with the Terms. After the end of the Agreement, Planimator deletes or anonymizes personal data within ninety (90) days, unless storage is required by EU or member state law. Deletion from backups follows the rotation cycle of the backups.
11.1This DPA applies for as long as Planimator processes personal data on behalf of the Customer under the Agreement.
Subject matter. Provision of the MapVisualizer SaaS service for logistics network visualization, analysis and optimization, including support.
Duration. The term of the Agreement, plus the deletion period in section 10.
Nature and purposes. Storage, structuring, visualization, analysis, cost calculation and optimization of logistics data uploaded by the Customer; account administration; support; operation and improvement of the Service.
Categories of data subjects. The Customer's users and employees; contact persons at the Customer's business partners (such as suppliers, carriers and customers); recipients or consignees, to the extent included in the Customer's datasets.
Categories of personal data. User account data (name, email address, phone number); business contact details appearing in uploaded datasets; address and location data which may relate to identifiable individuals (such as delivery addresses); support communication.
Special categories. None. The Customer shall not submit special categories of personal data to the Service.
| Sub-processor | Service | Location of processing | Safeguards |
|---|---|---|---|
| Supabase, Inc. | Database and data storage for the Service | EU — AWS eu-west-1 (Ireland) | DPA incl. EU Standard Contractual Clauses |
| Vercel, Inc. | Application hosting and delivery (transient processing; no customer data stored at rest) | Functions executed in Stockholm, Sweden (arn1); content delivery via global edge network | DPA incl. EU Standard Contractual Clauses |
| Anthropic (Anthropic Ireland, Limited for EEA customers) | AI processing for AI-assisted features, only when those features are used | EEA contracting entity; processing may take place in the United States | Commercial terms: no model training on customer content, limited retention; DPA with transfer safeguards |
| Google (Google Maps Platform) | Geocoding of addresses, only when the geocoding feature is used | Global | Google data processing terms with transfer safeguards |
| Mapbox, Inc. | Base map display, and road distance calculation between locations in Customer Data, the latter only when the road distance feature is used | United States / global | DPA incl. EU Standard Contractual Clauses |
| Resend (Plus Five Five, Inc.) | Transactional email — sign-in codes, account and service notifications | United States | DPA; certified under the EU–US Data Privacy Framework |
Changes to this list are notified in accordance with section 5.